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About Rural Road Safety  

Larger, faster equipment used by farmers combined with increased traffic flow by the public and other factors have created increased risks for both farmers and motorists.

The National Safety Council estimates that 15,000 collisions involving farm vehicles occur on U.S. roadways each year. And although only 19% of Americans live in rural areas, 55% of highway deaths occur on roads that are considered rural.1

Other rural road crash facts:

  • ​More than half of the 32,885 traffic fatalities in the U.S. occur on rural roads.4
  • The fatality rate per 100 million vehicle miles traveled is 2.5 times higher in rural areas than in urban areas.1
  • Crash victims are five to seven times more likely to die if arrival to a hospital exceeds 30 minutes.2
  • The time between a crash and arrival at a hospital averages 36 minutes in urban areas and 53 minutes in rural areas.3
  • It takes more than twice as long for EMS personnel to arrive at a crash scene in a rural community, as compared to an urban community—19 minutes versus 7 minutes.3

“Nationwide is taking a stance on this important issue to increase awareness around the risks of navigating large farm equipment on rural roads,” says Terrance Williams, president of Nationwide Agribusiness. “Our hope is to drive awareness of the safety procedures and common sense practices that can help everyone in these situations share the road safely.”

This website is dedicated to information, tools and resources to assist farmers and motorists in making balanced decisions and smart choices when traveling on rural roads. RuralRoadSafety.com serves as the central hub where farmers and the general public can gain valuable insight to help keep themselves and their communities safe.  

Case Studies

While working with farmers, ranchers and agribusinesses for over 100 years, we’ve developed an extensive database of losses. This loss history allows us to develop  case studies of real-life farm vehicle accidents to offer insights to help prevent future losses.

Case studies will play an important role in our efforts to help farmers and other farm equipment operators better understand the importance of Rural Road Safety.      

About Us

Our history began in 1909 when a group of determined Iowa farmers and grain elevator owners joined together to create an insurance company that would provide an alternative source of dependable, affordable insurance to protect against their losses. 

While staying close to our roots, we’ve spread across the country and operate in 48 states. We’ve also grown our product offerings to keep pace with the evolving agribusiness industry.

Today, Nationwide is the #1 farm insurer in the U.S. and a leader in insurance and risk management solutions for commercial agribusinesses along the food, fiber and fuel chains.

While agriculture and its related businesses have radically changed over the past century, our commitment has not. We remain dedicated to the business and the people who are American agriculture, and we pledge to continue our tradition of service, safety and integrity – just as we did more than 100 years ago.

For more information, visit nationwideagribusiness.com or find us on Facebook, Twitter and YouTube

Contact Us

Nationwide Insurance
Agribusiness Risk Management Services
1100 Locust St
Des Moines, IA 50391
1-800-228-6700, option 1



1National Highway Traffic Safety Administration, National Center for Statistics and Analysis, Traffic Safety Facts, Rural/Urban Comparison, 2010 Data (PDF), DOT HS 811 637

2Champion, Howard, et al, Reducing Highway Deaths and Disabilities with Automatic Wireless Transmission of Serious Injury Probability Rating from Crash Recorders to Emergency Medical Service Providers (PDF), The International Symposium on Transportation Recorders, Arlington, VA, 1999

3National Highway Traffic Safety Administration, Traffic Crashes Take Their Toll on America's Rural Roads (PDF), 2006

4National Highway Traffic Safety Administration, Fatality Analysis Reporting System (FARS), 2010